Kuoni Group Business Model in a Nutshell

The activities of the Kuoni Group are focused on two business areas, leisure travel (in the premium, specialist and mainstream segments) and destination management. For 2010, Kuoni’s leisure travel business accounted for 75 % of total group turnover.

With its business activity Destination Management, Kuoni is the largest destination management service provider in the USA and India and a leading inbound operator in Africa, Asia, Australia, Europe and the Middle East. Kuoni’s destination management business accounted for 25 % of total group turnover for 2010. Kuoni’s business areas are both assimilated within the overall group strategy of low vertical integration. This means that Kuoni owns hardly any fixed assets such as aircraft, cruise ships or hotels. Variable costs account for 79 % of Kuoni’s total expense.