Same, Same -- but Different

We’ve always suspected it but now it’s official: when we’re on holiday we are not the same people as we are at home. French holidaymakers seek budget food, Italians have the most sex with strangers, the Spanish splash their cash, Indian women eat fast food, the Swiss loathe topless sunbathing, and sustainability and eco-tourism are most important for Swedes. What exactly happens to us is entertainingly set out in Kuoni’s Holiday Report.

12 markets, 21 questions, 100s of answers: More than 12 000 people from the UK, India, France, Hong Kong, Italy, Norway, Spain, Sweden, Finland, Denmark, Switzerland, Belgium and the Netherlands provided information about what they do before, during and after their holidays. The findings are brought together in Kuoni’s first ever Global Holiday Report, which has been published in 2011. The whole survey provides a comprehensive overview of how people behave these days when travelling.

For Kuoni, this most extensive dataset is important because the information it provides about what people want from their holidays comes directly from the holidaymakers themselves. This in an inestimable advantage for our company, as we strive to gain an understanding of the 21^st century traveller and shape the future world of travel. 

The results of the national surveys are also presented separately for each individual country. Read the local holiday reports here.