Mapping the Place of Longing
Kuoni’s future is based on treating
our customers as individuals.
All our efforts centre on
longings, requirements and expectations.
The customer, together with his or her very own longings and needs, has become the central focus of all our efforts.
HOW DO WE KNOW IT?
More than 15 000 travellers from different countries were interviewed in a study conducted by Kuoni’s Market Intelligence department. This investigates the travel behaviour displayed by today’s society. The main findings: people are influenced by different needs when planning their holiday. These “holiday needs” are critical in the decision-making process, which is why they should be considered key elements for us as a tour operator.
HOW DO WE DO IT?
Kuoni has categorized people’s longings into different segments. We use this segmentation to allow us to find the right words and images to touch people’s sentiments and arouse their (subconscious) longings. Our communication is more effective, our consultancy more efficient and our travel corresponds to the individual expectations of our customers.
Immerse yourself in other cultures. Meet people. Explore the four corners of the world your own way.
MIND, BODY, SOUL
Soak up some TLC. Be at ease with yourself. Pamper all your senses at luxurious retreats.
Enjoy togetherness. Feel close. Intimate times in romantic places.
Have fun together. Share experiences. Have a great time with good friends.
OUT OF THE ORDINARY
Visit cultural treasures. Experience the world's best places - and remember them forever.
AWAY FROM IT ALL
Take a time out. Recharge your batteries. Enjoy tranquillity — for you to find yourself.
FOR THE KIDS
Play pirates. Build sandcastles. See your children's eye light up.
SUN & FUN
Celebrate life. Flirt. Enjoy the sunny side of everything.