Never Stop Moving
Five global cities, two weeks, one traveler: under the slogan “Never Stop Moving” Kuoni and Swiss watch manufacturer Maurice Lacroix were looking for one lucky winner to travel the globe. The campaign was primarily run on Facebook.
A valid Facebook profile was necessary to register in the competition. Participants needed to give one good reason why they should win the journey. The community voted for a group of their top ten, from which a professional jury has chosen the winner: Dragana Stojkovic from Italy travelled to five global destinations courtesy of Kuoni and Maurice Lacroix.
Dragana did not know in advance where the journey would take her. The facebook community finally decided: Sidney, Maledives, Singapore, Los Angeles, Istanbul and Dusseldorf were the places to be.
Thanks to Dragana writing her personal blog and recollecting all her experiences in daily posts on facebook, the whole community took part in her journey.
Sunday, 19th June 2011, Sydney:
“(…)When I finally arrived to my room in Sydney Four Seasons hotel on Saturday evening, the view of Sydney Opera House was so astonishing that I had to share it immediately with Facebook community. Did you like already Maurice Lacroix and Kuoni Facebook Page? Here you can find more photos and updates from Never Stop Moving trip.”
View more pictures and the complete diary here.