Building Strength Through Diversity

A study found that 75% of employees who believe that their company is focused on sustainability show high levels of commitment (Business in the Community, 2011). Moreover, Kuoni’s 2014  employee satisfaction survey known as EMPOWER revealed that 68% of employees believe that Kuoni is strongly involved in Corporate Responsibility. Kuoni also understands that its employees are an invaluable partner in reinforcing its sustainability strategy with our suppliers and our customers. Therefore, we focus on training, awareness building and open dialogue to ensure that everyone in the company has a shared vision of CR at Kuoni.

We aim at engaging and empowering our colleagues to integrate sustainability into their daily roles.

Building awareness


For our employees to be able to contribute to sustainable tourism development, they need to be kept continuously informed and encouraged to engage in lively and active dialogue on the issues concerned. The Kuoni Intranet, the K-net, provides extensive information regarding sustainability initiatives and ensures that all the company’s personnel has adequate access to the latest facts and findings in the CR field. Moreover, an offline communication approach has been adopted which aims to communicate and provide opportunities for engagement on CR throughout the year. In 2014 this resulted in a CR Talk at Kuoni headquarters where Kuoni employees learned and discussed about issues related to climate change and carbon offsetting of flight emissions.

Empowering people

Kuoni is dedicated to engage employees so that they better understand the concept of sustainability in their working lives. Each year Kuoni organises Corporate Responsibility actions where all business units and subsidiaries throughout the world take part in activities to learn about different sustainability issues, such as human rights, saving water, reducing paper use and promoting fair trade in tourism. In 2014 we have implemented throughout the Kuoni Group an innovative online engagement campaign - the “WeAct challenge”. During three weeks, 654 Kuoni employees from 25 different countries participated in the challenge, competing for points for the most sustainable living actions. The support throughout the “Kuoni World” was great. In total 94447 sustainable actions, such as using refillable coffee mugs, turning down the heating, eating a vegetarian lunch, buying fair trade products, avoiding wasting food, taking the stairs instead of the elevator or compensating flight emissions have been completed. As an outcome of the challenge 9,75 tons of C02 have been saved. This is equivalent to the amount of emissions caused by a roundtrip flight from the UK to New Zealand, or by a 37395km car drive. The global winner team from Kuoni Business Travel India, which completed 2933 sustainable actions in total, won a sustainable trip of their choice. 

Encouraging volunteerism

Kuoni understands that its colleagues are an invaluable partner in reinforcing its sustainability strategy. Encouraging employee engagement is a key focus. Therefore, in 2013 Corporate Volunteering was launched throughout the Kuoni Group. Several units implemented corporate volunteering actions in order to allow employees to engage in a good cause while spending a work day in a different and unique way. Through these actions Kuoni colleagues supported different charity organisations by for example, running a marathon, teaching children with special needs or working in the nature. In Switzerland volunteering activities were carried out on four working days in spring 2014. To this end we partnered with the environmental non-profit organizations Paneco, Grünwerk and Bergwaldprojekt to support the preservation of the beautiful Swiss nature by fighting vermin or grooming alpine forests.

Within GTD and GTS Divisions, 140 employees across the London, Dubai, Hong Kong and Taiwan offices took part in the Corporate Volunteering programme. The business gives staff one day a year to volunteer outside the company through programmes that in 2014 included, providing reading support for children struggling with literacy, running workshops for the elderly to understand modern technology, offering support for the homeless at Christmas, providing assistance for the unemployed with their search and preparedness for work, distributing vital drinking water to those working under the heat of the desert sun, cleaning local parks and community areas and providing start up business advice to entrepreneurs.

Partnering with charities

ECPAT International was selected by GTS & GTD worldwide staff vote to be the global charity partner for three years.  ECPAT International is a global network of organisations working together in 75 countries to eliminate child sexual exploitation including child sex tourism.  It works with government to strengthen laws against offenders, raise awareness with the travel & tourism industry and support victims through grassroots initiatives.

Colleagues raised EUR 18,749 for the partner charities in 2014, so with matched funding a grand total of EUR 37,498 was donated. Fundraising initiatives included sponsored runs, a climb up Mount Fuji, sweepstakes, bake sales and raffles

 "ECPAT is absolutely thrilled that Kuoni has selected ECPAT International to be its global charity partner. Children who are victims of sexual exploitation rarely receive the care and attention they deserve. Most often they are forgotten, voiceless…and without hope. The joining hands – of Kuoni and ECPAT - holds the opportunity of making a difference in the lives of these most vulnerable of children".  Dorothy Rozga, Executive Director, ECPAT International

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