Seeking Substance, Pursuing Relevance
Supported by senior management, Kuoni pursues a strategy of further integrating sustainability into its own business processes according to its values and the Kuoni Code of Conduct. Thereby, the company aims to identify those issues that are of vital importance to ensuring sustainable tourism development. To do so, we use a materiality matrix to constantly assess, together with external stakeholders, the issues that are or could soon become a risk or an opportunity for our business. This matrix is continually realigned to reflect current trends and developments.
The strategy covers Kuoni’s most material issues – those that we have identified as relevant and significant for our business according to the following criteria: (1) the impact of the issue on Kuoni’s business and (2) the perceived degree of stakeholder interest in the issue. The matrix found below is the result of the dialogue with both internal and external stakeholders