Fair Trade Meets the World of Travel

Kuoni is proud to offer its UK and Swiss clients the world’s first-ever Fair Trade Travel (FTT) certified package through its sustainable product line, ananea. The 16-day FTT package through the Garden Route of South Africa offers overnight stays at fair trade certified lodges and is organised by Private Safaris (a subsidiary of the Kuoni Group).

All components of the package (tour operator, transport, activities and accommodation) as well as all contractual relationships in the value chain have been audited against Fair Trade standards by an independent auditing company. This pioneering work – developed in collaboration with the organisation Fair Trade in Tourism South Africa (FTTSA) – marks the first time in the history of the global Fair Trade movement that such systems are applied to tourism services.

The ambitious multi-stakeholder project was started in July 2009, when FTTSA received funding from the Swiss State Secretariat for Economic Affairs (SECO) to develop tools and procedures for Fair Trade labelling of travel packages. During the course of the project, Kuoni, FTTSA and other partners (including the NGOs ‘arbeitskreis tourismus & entwicklung’ in Switzerland and ‘EED – Tourism Watch’ in Germany) have developed standards, criteria, indicators and procedures for both company and trade audits. The certification process ensures 1.) fair wages, labour conditions, operational and purchasing policies as well as profit sharing; 2.) ethical and social business practices; and 3.) respect for human rights, culture and the environment.

The standards are designed to ensure that workers and affected communities benefit from tourism through long-term trading relationships, full prepayment and binding cancellation agreements. In addition, a fair trade premium (5% of the package cost) will be channelled into a central fund and used for development projects across South Africa.

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