Kuoni Annual Report 2011

Annual Report 2011

Download the Annual Report 2011
here.

₁ Because Kuoni has changed, the form of the annual report has changed as well. The two – form and content – correspond. The company has strategically realigned itself and given itself a new structure. This structure, presented here in detail on five levels, comprises a unity mirrored in the organisation and appearance of the present single volume. The manner in which it was created is also reflective of Kuoni. Everything in it is unorthodox. Only a constant questioning of established conventions allows a company like Kuoni to confront the massive changes occurring in our world today.

The outline for the 2011 report, documenting the Kuoni project in its figures, its facts, but also in its passions, therefore contains five parts. The Market Report, providing information about the developments of the company and its structure, with which it takes into account the developments of the world. The Financial Report, dedicated to the transparency of all quantitative relations. The People Report, offering insight into the particular personal manifestation of the people’s business in the individuals who work for Kuoni. The Brand Report, taking up the experimental approach of the Kuoni Getaway Council IV and attempting to explore the basic constitution of travel and the associated expectations. The Future Report, sketching out the diverse lines of thought involved in contemplating the future of global mobility that were pursued in Kuoni’s research and development.

The year was a key signpost in the company’s long history. Accordingly, the annual status assessment has taken on the dimensions of a thick volume – an opus. It seeks to make its contribution, however, in providing abstract and concrete insights in a manner both useful and friendly.

Peter Rothwell, CEO Kuoni Group